H&M 360° Vinyl Wrap

360° corridor wrap to give the feel of an autumnal London park, to launch at the same time as H&M's AW19 Conscious Collection. The brief involved generating ideas, developing concepts and artwork for vinyls, which were used to wrap a corridor in Oxford Circus underground station.

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The final design had to compliment H&M's existing campaign photography, as well as comply with Transport for London guidelines. The corridor is perfectly positioned to catch commuters on their way out of the station, before they exit next to H&M's Oxford Street store, encouraging them to head straight to the store and shop the new collection.