Kurt Geiger Rebrand and Autumn/Winter Campaign
branding . CAMPAIGN . digital
For Autumn Winter 2018 Kurt Geiger launched a new campaign combined with a full rebrand across all digital touch points including website, ads and emails, as well as in-store graphics and press lookbooks. The initial concept by Wednesday put the focus on characterful style: style being the Kurt Geiger product, and the character is how you wear it. No backdrops or locations, just engaging characters in dynamic poses, with a focus on personality and product.
Updated responsive homepage
Style is what you wear.
Character is how you wear it.
Streamlined homepage.
New bold font & reduced copy.
Confident & stylish.
No props. No adornment. No location.
Just character and style.
Updated PDP and PLP
Don’t ask for attention.
Do something attention-worthy.
Partnering with UX team to update
- style guide
- content
- customer journeys
We are - characterful, stylish, elevated, effortless
We are not - brassy, every day, overly feminine or only for special occasions
Adding personality through motion
New responsive email templates.
Don’t impose a style.
Offer great style choices.
Stripped-back header and footer.
Clean, clear design.
Let the product speak for itself.