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BRANDing . packaging

Starting out with just a logo and a few keywords, I lead the design and development of House of Fraser's newest homeware brand Junipa. Designing a lookbook, press show assets and packaging for dining, fragrance and kitchen products. I was also responsible for choosing paper stock, developing templates for international suppliers and press-passing lookbooks. Rustic, ornamental and eclectic, we chose a heavy uncoated stock with a debossed logo on swing tags and lookbooks. 

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