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Classic FM
BRAND AWARENESS CAMPAIGN
The brief here was to promote Classic FM as the station that can help you relax, unwind and get through the last months of the Covid-19 lockdown, which a lot of people were struggling with after months of restrictions and not being able to see their families at Christmas.
The creative needed to give a sense of escapism and relaxation, without showing a specific location or holiday destination, as the lockdown rules at the time did not permit travel abroad.
Alternative concepts below
Although you didn't make it you still have a place in my heart...
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